Story of The Hair Alchemist

My journey began in 2010, behind the chair as a hairdresser. What started as a craft became an obsession with one thing above all: hair texture, and how to transform it safely.

That obsession took me around the world. I trained in Korea and Japan, the homes of the most precise thermal reconditioning and straightening systems, refined my technique in Russia, and studied advanced treatment systems across Europe. That international foundation gave me a deep, technical understanding of how different hair textures behave and how to change them without damage.

Today I specialise exclusively in hair-texture services:

• Japanese chemical hair straightening
• Advanced smoothing systems
• Hair Botox
• Brazilian Keratin treatments
• Brazilian Blowout
• Restorative, protein-based therapies

Much of my work is restoration: bringing over-processed hair back to life and repairing chemical and thermal damage that other salons won't touch.

I use only products that meet strict European safety standards, and I refuse to work with formaldehyde or other harmful ingredients. Every chemical service starts with a consultation, a strand test, and a full hair analysis, so the treatment is matched to your hair, not the other way around.

I believe great hair treatments should be time-saving, cost-effective, and, for many women, genuinely life-changing. That's the standard I hold every appointment to.

~ The Hair Alchemist